A while ago I taught a stranger to surf. (In the land of the blind, the one -eyed rookie truly is king). He stood up on his first time out. Continue reading
I recently discovered a lovely Tumblr called “the great untold,” which is a collection of opening lines from the greatest tales never told. It reminded me of a story a Continue reading
Twitter. Its detractors are fond of painting a picture of an echo chamber; all narcissism and no real value. I had a slightly bleak moment earlier which I immediately bruited Continue reading
I’ve often had a tendency to be impatient with consumer-facing companies who are reluctant to dip their toes into the ocean of the social web, taking the view that if as a brand, you’re already being talked about, like it or not, and a decision not to participate means you relinquish not only control but the ability to respond or learn.
However, my experience of effectively putting myself in exactly that position gave me a new appreciation for the fact that giving up control is a scary thing to do. The internet can be a hostile and terrifying place.