Tag Archives: eCitizens

How to break up online: a practical guide for modern lovers

5 Apr

On the internet, everyone is a child, as both Stephen Fry and I have observed (though with differing levels of wit and brio).  Tiring of witnessing Facebook fuck-ups and Twitter twattery, I thought I’d share some wisdom collected and collated from painstaking (and at times painful) observation of online behaviour.  Love and its loss can be hell, but leaving a tear-sodden digital memento only serves to prolong the agony. 
Here are seven steps to clambering back to – if not heaven – certainly Planet Sanity.

If you need a quick visual allegory on the wisdom of separating public from private, click here.

One: slice like a ninja                                                                                 

So you’re regretting that giddy moment when you plighted your troth on Facebook. The public reconfiguration is too painful to be borne.
The good news is it doesn’t need to be. Figure out what time most of your network will be asleep. Set your alarm. Log onto Facebook. Go to ‘edit my profile,’ change your relationship status, then immmediately remove the update from your wall.
Three clicks, three seconds.
Stealth and speed is key. You need to act fast to reduce the likelihood of your friends commenting on it. If you’re friends with nerds, you may have a problem; nerds never sleep.  However, if you’re friends with nerds, this entire dilemma may feel somewhat unfamiliar to you.

Two: throw a block party

Starve your inner masochist of the oxygen of constant peeks into your ex’s life.  It’s a masochist; it craves punishment.  You, on the other hand are a healthy, well-adjusted individual who is moving on with your life without continually reopening the wound to season it with salt.  Use a service like Knowem or Username Check to ensure you’ve blocked them in every single possible location, on the offchance you start using the service again. Even Plurk. Much like love, social network usage can be unpredictable. You thought you’d be with your love forever – and that’s how you used to feel about Friendster, too.

Three: PDAs are DOA.

Public Displays of Angst will do you no good at all. Whether the split was acrimonious or amicable;  whether your relationship spanned five decades or five minutes, nothing worth saying about the private affairs of human beings can be adequately expressed in a status update.  By giving in to the temptation, essentially, you’ve let your ex down, you’ve let humanity down, but most of all, you’ve let yourself down. Isn’t that right, Mrs Harbord?  If you must rant and rave, keep it old school: write it in a letter – make it as long and vitriolic as you like – then tear it up.
Eat the pieces, if you like. Feel better?

Four: where is my mind?

Because you clearly weren’t paying attention during point three, and because you think you might feel better if you express your pain to the world, drop by drop, here’s a pro-tip: create a new twitter account. Lock it. Invite close friends or distant ones to view it; just don’t invite your boss or anyone you may wish to deal with on a professional footing at any point in the future, ever. Call it something suitably bonkers to remind your friends not to share your crazed rantings outside your locked network.
Then you can choke up lumps of anguish 140 characters at a time until the heartache goes away or you become revulsed by your own self-indulgence, whichever happens first.

Five: every breath you take

Much like the adage that eavesdroppers hear no good of themselves, cyber-stalking will bring little joy to the stalker. Even after you’ve blocked your ex, it doesn’t take much Google-fu to bring a flood of information about their activities into your sad little world. But like smoking and many other addictive behaviours, it’s a sin of commission, not omission.  It’s genuinely easier not to do something than it is to do it.  Yes, there are photos of him surrounded by a bevy of beauties. Yes, she does seem to be using an awful lot of flirty emoticons when she talks to @thatdouche on Twitter.  So what?  Either they have sufficient self-regard that they’re simply choosing not to post photographs of themselves crying into the gin online, or they’ve moved on. Isn’t it time you did?

(And delete the Google Alerts for their name immediately. That’s just creepy.)

Six: fake it til you make it… (…to the bedlam)

This isn’t really something that should ever need to be expressed, but in this topsy-turvy world, apparently sense is becoming uncommon, so here goes: do not, under any circumstances, create a honey-trap fake profile on Facebook, RSVP or even Second Life in which you create the profile of your ex’s dream lover in order to cyber-seduce them.
It proves nothing.
If the person of your dreams expressed an interest in you, you’d probably take the bait too, and more importantly, your fraudulent succubus / incubus won’t bring your lover back, because it’s not real, remember? If a shared love of pina coladas didn’t keep you together, it certainly won’t reunite you now, unless your ex actually left you because you weren’t crazy or deceptive enough.  In which case, go nuts. Literally.

Seven: don’t blog about it. Oh, wait….

<caveat>You’re so vain, you probably think this blog post is about you…and it probably is, but I mean it with love and respect.
In love, as online, nothing ventured, nothing gained. We’re forging through uncharted waters, and there are bound to be casualties. (I count myself amongst their number).

Still making mistakes, but never the same ones twice.</caveat>

Owing your soul to the company store: does your employer own your Twitter account?

29 Jan

As I’ve discussed in the past, new social spaces and interactions are changing so fast that they force us to adapt and develop new protocols on the fly. One issue that has been hotly contested, and which has yet to be satisfactorily resolved is how we clearly delineate  between our personal and professional online personas, particularly those of us who both live and work on the web.

We still don’t have this anywhere near to being sorted. A recent post by Malkuth Damkar about the way in which Twitter makes celebrities of us all makes the point that people who would otherwise escape notice are often judged and gossiped about on Twitter in a way that’s disproportionate; as though by conversing publically, we’ve abandoned our right to privacy and respect. Not to mention the recent furore concering hapless British Twitterer Paul Chambers who jokingly threatened to blow up an airport ,then found himself jobless and facing criminal charges, which is an entirely separate can of worms.

Media and marketing website Mumbrella recently covered an exchange on Twitter between a journalist (of sorts) and the personal account of someone working in PR, as evidence of a sometimes tricky relationship between the two disciplines.

While naturally journalists often choose to ignore context and nuance for the sake of a good headline, this seemed a particularly unfair conflation of public domain and public interest.  The journalist has a relatively large public profile and is employed by a media organisation, arguably making her tweets our business; the other person is not – and public or no, her personal Twitter account exists independently of her employer.

It served as an excellent example of this rather messy grey area. I’ve personally hired people because of their significant digital presence – people who came to my attention because of the way in which they communicated online and their degree of influence. And I’ve been more than happy for these people to use their talents for the good of the company, for example by sharing content to their personal networks, using data gathered from their accounts etc.

By creating a social media usage policy that, reasonably enough, prohibited any mention of confidential or sensitive information, I could, as a boss, be reasonably sure my team were clear about what would be appropriate to share via both the corporate and personal accounts and allowed common sense to guide their behaviour in the grey areas on an ad-hoc basis.

But I think with hindsight I sometimes got it wrong. On one occasion I effectively muzzled a team member who had a long standing online stoush with another public figure, arguing that as he linked to the company website from his Twitter bio, this feud would reflect poorly on the company.  I now think that I should have suggested he remove the link, and made clear he was operating under his own auspices and his views were not shared by his employer.

Non-celebrities with large Twitter followings and extensive personal networks have generally developed them through communicating interesting content in an expressive manner, with a distinct voice and point of view.  Crucially, this influence is built up over time, not on the company dime.

By allowing employees to use their personal influence to share content, engage communities and achieve corporate objectives while simultaneously restricting the individual’s right to express a contentious view or enter into critical discourse, the company is attempting to have its cake and eat it.   Not only is this problematic from an ethical standpoint, but it’s also ultimately illogical: a toothless tiger can only maintain its edge for so long before the social network begins to sense inauthenticity and drift away.  I for one choose not to follow people I feel to be little more than an RSS yes-machine.

Drawing the line is essential. My suggestions – and this is a work in progress, subject to review and evolution – is that professional and personal accounts need to be separate. If you refer to your employer in your bio, your account is going to be inextricably linked to their profile, at least in public perception.  So don’t risk it.  Unless there’s a scenario in which your boss will compensate you for allowing the company to bask in your reflected glory – which could mean attributing a dollar value to influence, or specifically stating in your contract that your network is an asset the company will be able to use during the life of your contract with them – then be very wary of using your own account as another channel for sharing corporate content – whether on Twitter, Facebook or anywhere else. A profile that’s specifically you @your company might be one way of resolving this, or by using shared corporate accounts.

Because nobody wants to end up like Tennessee Ernie…

You load sixteen tons, and what do you get?
Another day older and deeper in debt.
Saint Peter, don’t you call me, ’cause I can’t go;
I owe my soul to the company store…

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