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	<description>sex, truth and advertising.  tales of life online, digital and adland. Spitting truth bullets. If you&#039;re a lie, you&#039;d better duck. Warning: blog posts can be overly earnest.</description>
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		<title>a cat in a tree</title>
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		<title>johnny be good: insights, condoms and comedy</title>
		<link>http://theyearofthecat.com/2011/12/22/johnny-be-good-insights-condoms-and-comedy/</link>
		<comments>http://theyearofthecat.com/2011/12/22/johnny-be-good-insights-condoms-and-comedy/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 06:11:31 +0000</pubDate>
		<dc:creator>Cathie McGinn</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[comedy]]></category>
		<category><![CDATA[condom08]]></category>
		<category><![CDATA[condoms]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Peter Kay]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://theyearofthecat.com/?p=911</guid>
		<description><![CDATA[I love the Condom08 campaign &#8211; the perfect marriage of real insight, a creative idea and seamless cross platform execution driven by data and user stories. And it&#8217;s about sex, and everyone loves talking about sex. Particularly Swedish people having sex. I&#8217;ve been having a bit of discussion about this with perennial provocateur Mister Corbett. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theyearofthecat.com&amp;blog=6216869&amp;post=911&amp;subd=theyearofthecat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theyearofthecat.com/2011/12/22/johnny-be-good-insights-condoms-and-comedy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<item>
		<title>a day in the life: on gratitude</title>
		<link>http://theyearofthecat.com/2011/12/19/a-day-in-the-life-on-gratitude/</link>
		<comments>http://theyearofthecat.com/2011/12/19/a-day-in-the-life-on-gratitude/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 12:43:38 +0000</pubDate>
		<dc:creator>Cathie McGinn</dc:creator>
				<category><![CDATA[identity]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[ranting]]></category>
		<category><![CDATA[stuff and nonsense]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[buddhism]]></category>
		<category><![CDATA[Damana]]></category>
		<category><![CDATA[everyone loves an earnest blogger]]></category>
		<category><![CDATA[gratitude]]></category>
		<category><![CDATA[Kim Jong Il]]></category>
		<category><![CDATA[mindfulness]]></category>
		<category><![CDATA[North Korea]]></category>
		<category><![CDATA[sadness]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://theyearofthecat.com/?p=915</guid>
		<description><![CDATA[It&#8217;s the coldest start to summer in Sydney for fifty years. People are complaining. I&#8217;ve been complaining. And I&#8217;ve been thinking about that; my expectations and satisfaction with the life I have. This is something of a letter to my future self and a resetting of perspective. This is a day in my life, circa [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theyearofthecat.com&amp;blog=6216869&amp;post=915&amp;subd=theyearofthecat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theyearofthecat.com/2011/12/19/a-day-in-the-life-on-gratitude/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">acatinatree</media:title>
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			<media:title type="html">Kim Jong Illin</media:title>
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			<media:title type="html">Mark Halliday</media:title>
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		<title>There goes the fear: on feeling it, and doing it anyway</title>
		<link>http://theyearofthecat.com/2011/11/15/there-goes-the-fear-on-feeling-it-and-doing-it-anyway/</link>
		<comments>http://theyearofthecat.com/2011/11/15/there-goes-the-fear-on-feeling-it-and-doing-it-anyway/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 06:47:20 +0000</pubDate>
		<dc:creator>Cathie McGinn</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[ACA]]></category>
		<category><![CDATA[acting]]></category>
		<category><![CDATA[Cult of Done]]></category>
		<category><![CDATA[Damana]]></category>
		<category><![CDATA[everyone loves an earnest blogger]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[Jamie Irvine]]></category>
		<category><![CDATA[just do it]]></category>
		<category><![CDATA[mindfulness]]></category>

		<guid isPermaLink="false">http://theyearofthecat.com/?p=898</guid>
		<description><![CDATA[As part of my year (lifetime) of doing absurd and untried things, I&#8217;m attending an acting course. My acting tutor, the lovely Jamie Irvine, frequently stresses the importance of overcoming one&#8217;s inhibitions and fears. He says there are three main causes of fear: the fear of looking foolish, the fear of saying or doing something [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theyearofthecat.com&amp;blog=6216869&amp;post=898&amp;subd=theyearofthecat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theyearofthecat.com/2011/11/15/there-goes-the-fear-on-feeling-it-and-doing-it-anyway/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">acatinatree</media:title>
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			<media:title type="html">Cult of Done</media:title>
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		<item>
		<title>all human life is here: reasons not to discuss writing with your friends, part seventy in an ongoing series</title>
		<link>http://theyearofthecat.com/2011/10/30/all-human-life-is-here/</link>
		<comments>http://theyearofthecat.com/2011/10/30/all-human-life-is-here/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 08:40:10 +0000</pubDate>
		<dc:creator>Cathie McGinn</dc:creator>
				<category><![CDATA[language]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[novel]]></category>
		<category><![CDATA[Y U NO guy]]></category>

		<guid isPermaLink="false">http://theyearofthecat.com/?p=883</guid>
		<description><![CDATA[My mate, &#8220;Are you going to put (alludes to recent date) in your book?&#8221; Me (huffily): &#8220;No. I told you; it&#8217;s not an autobiography. And anyway, it&#8217;s supposed to be a black comedy.&#8221; Him: &#8220;Well, I thought it was pretty funny that you went out with him.&#8221; Tagged: friends, novel, writing, Y U NO guy<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theyearofthecat.com&amp;blog=6216869&amp;post=883&amp;subd=theyearofthecat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theyearofthecat.com/2011/10/30/all-human-life-is-here/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>say yes: a small thought for a sunny day</title>
		<link>http://theyearofthecat.com/2011/10/21/say-yes/</link>
		<comments>http://theyearofthecat.com/2011/10/21/say-yes/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 03:55:40 +0000</pubDate>
		<dc:creator>Cathie McGinn</dc:creator>
				<category><![CDATA[home]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[aquabumps]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[love]]></category>
		<category><![CDATA[surfing]]></category>
		<category><![CDATA[Uncle Monty]]></category>
		<category><![CDATA[wisdom]]></category>
		<category><![CDATA[withnail]]></category>

		<guid isPermaLink="false">http://theyearofthecat.com/?p=873</guid>
		<description><![CDATA[A while ago I taught a stranger to surf. (In the land of the blind, the one -eyed rookie truly is king). He stood up on his first time out. Not bad going for a two hour stint with small-ish messy waves. At the end, he said &#8220;I&#8217;m really glad I did this. Normally I&#8217;m [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theyearofthecat.com&amp;blog=6216869&amp;post=873&amp;subd=theyearofthecat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theyearofthecat.com/2011/10/21/say-yes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">acatinatree</media:title>
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			<media:title type="html">Monty Withnail </media:title>
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			<media:title type="html">Aquabumps</media:title>
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		<item>
		<title>if language were liquid: on new words and ways of writing</title>
		<link>http://theyearofthecat.com/2011/10/13/if-language-were-liquid-on-new-words-and-ways-of-writing/</link>
		<comments>http://theyearofthecat.com/2011/10/13/if-language-were-liquid-on-new-words-and-ways-of-writing/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 06:51:04 +0000</pubDate>
		<dc:creator>Cathie McGinn</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online identity]]></category>
		<category><![CDATA[place]]></category>
		<category><![CDATA[Andrew303]]></category>
		<category><![CDATA[de Bono]]></category>
		<category><![CDATA[dictionarian]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[linguist]]></category>
		<category><![CDATA[love]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[modernity]]></category>
		<category><![CDATA[mumbrella]]></category>
		<category><![CDATA[objects]]></category>
		<category><![CDATA[Oxford English Dictionary]]></category>
		<category><![CDATA[Pollard]]></category>
		<category><![CDATA[Shakespeare]]></category>
		<category><![CDATA[Telstra]]></category>
		<category><![CDATA[True Blood]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://theyearofthecat.com/?p=857</guid>
		<description><![CDATA[The keen eyed amongst you may have observed that it&#8217;s been a while since I regularly updated this site. I can&#8217;t pretend anyone&#8217;s been begging me to get back on the horse, but by way of an unasked-for explanation, I&#8217;d been trying to focus on writing my novel, as though I had a small allocation [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theyearofthecat.com&amp;blog=6216869&amp;post=857&amp;subd=theyearofthecat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theyearofthecat.com/2011/10/13/if-language-were-liquid-on-new-words-and-ways-of-writing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">acatinatree</media:title>
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			<media:title type="html">language lost</media:title>
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		<item>
		<title>stone, cold, sober: abstinence for altruism</title>
		<link>http://theyearofthecat.com/2011/10/05/stone-cold-sober/</link>
		<comments>http://theyearofthecat.com/2011/10/05/stone-cold-sober/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 04:45:03 +0000</pubDate>
		<dc:creator>Cathie McGinn</dc:creator>
				<category><![CDATA[fundraising]]></category>
		<category><![CDATA[sadness]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[leukaemia]]></category>
		<category><![CDATA[NFP]]></category>
		<category><![CDATA[sober]]></category>

		<guid isPermaLink="false">http://theyearofthecat.com/?p=852</guid>
		<description><![CDATA[This October, I&#8217;m giving up booze for a whole month to raise money for the Leukaemia Foundation, in memory of my friend Tui. I&#8217;m aiming to raise a thousand dollars. It&#8217;s a big target, but even if you can only spare a few dollars, together I believe we can reach it. Sponsor my dry October [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theyearofthecat.com&amp;blog=6216869&amp;post=852&amp;subd=theyearofthecat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theyearofthecat.com/2011/10/05/stone-cold-sober/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">acatinatree</media:title>
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		<item>
		<title>Telling Lies to Idiots? Advertising, ethics and corporate responsibility</title>
		<link>http://theyearofthecat.com/2011/06/07/telling-lies-to-idiots-advertising-ethics-and-corporate-responsibility/</link>
		<comments>http://theyearofthecat.com/2011/06/07/telling-lies-to-idiots-advertising-ethics-and-corporate-responsibility/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 14:26:07 +0000</pubDate>
		<dc:creator>Cathie McGinn</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[rules of engagement]]></category>
		<category><![CDATA[adland]]></category>
		<category><![CDATA[Andrew Varasdi]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[Joe Talcott]]></category>
		<category><![CDATA[Max Markson]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mumbrella360]]></category>
		<category><![CDATA[Peter Biggs]]></category>
		<category><![CDATA[pinkwashing]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://theyearofthecat.com/?p=838</guid>
		<description><![CDATA[This week, I&#8217;m curating a session at day two of Mumbrella 360. When I proposed the topic for inclusion in the crowd sourced part of the conference, I expected a couple of votes, but apparently it had a flood of response. So even us jaded industry types seem to feel that it&#8217;s an issue we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theyearofthecat.com&amp;blog=6216869&amp;post=838&amp;subd=theyearofthecat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theyearofthecat.com/2011/06/07/telling-lies-to-idiots-advertising-ethics-and-corporate-responsibility/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">telling lies</media:title>
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		<title>like a boss: five ways to be a better one</title>
		<link>http://theyearofthecat.com/2011/04/08/like-a-boss-five-ways-to-be-a-better-one/</link>
		<comments>http://theyearofthecat.com/2011/04/08/like-a-boss-five-ways-to-be-a-better-one/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 05:30:19 +0000</pubDate>
		<dc:creator>Cathie McGinn</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[ranting]]></category>
		<category><![CDATA[boss]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[like a boss]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[managing]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://theyearofthecat.com/?p=826</guid>
		<description><![CDATA[Some of us seek out management; most have management thrust upon us. It&#8217;s a curious assumption, when you examine it, that being good at something automatically means you&#8217;ll be good at inspiring, organising and leading others to do it too. People are often too busy to think about how their management style shapes their environment [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theyearofthecat.com&amp;blog=6216869&amp;post=826&amp;subd=theyearofthecat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theyearofthecat.com/2011/04/08/like-a-boss-five-ways-to-be-a-better-one/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">like a boss</media:title>
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			<media:title type="html">acatinatree</media:title>
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			<media:title type="html">like a boss</media:title>
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		<item>
		<title>the dead social media practitioners society</title>
		<link>http://theyearofthecat.com/2011/03/09/dead-social-media-society/</link>
		<comments>http://theyearofthecat.com/2011/03/09/dead-social-media-society/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 05:37:48 +0000</pubDate>
		<dc:creator>Cathie McGinn</dc:creator>
				<category><![CDATA[ranting]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[adtech]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ATSyd]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rants]]></category>
		<category><![CDATA[smcsyd]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://theyearofthecat.com/?p=811</guid>
		<description><![CDATA[I&#8217;m at Ad:Tech today and I just learned a valuable lesson. Not, in fact, from any of the speakers, though a few have had interesting things to say. Last night I went to the AdTech sponsored Social Media Club, and this morning I presented at a session called &#8220;next generation social media strategy.&#8221; Thinking about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theyearofthecat.com&amp;blog=6216869&amp;post=811&amp;subd=theyearofthecat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">acatinatree</media:title>
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			<media:title type="html">carpe diem adland</media:title>
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