I love the Condom08 campaign – the perfect marriage of real insight, a creative idea and seamless cross platform execution Continue reading
I’ve often had a tendency to be impatient with consumer-facing companies who are reluctant to dip their toes into the ocean of the social web, taking the view that if as a brand, you’re already being talked about, like it or not, and a decision not to participate means you relinquish not only control but the ability to respond or learn.
However, my experience of effectively putting myself in exactly that position gave me a new appreciation for the fact that giving up control is a scary thing to do. The internet can be a hostile and terrifying place.
The B2C commercial imperative of FourSquare is obvious – can businesses afford not to have a presence on FourSquare?
In breaking news, Barry Saunders has kicked the social media challenge up a gear: ..it struck me that this could Continue reading
Embedded in this post is a short film called ‘Photographic Memory’ directed by my lovely friend Lara Leslie of Cut Continue reading