Archive | December, 2011

johnny be good: insights, condoms and comedy

22 Dec

I love the Condom08 campaign – the perfect marriage of real insight, a creative idea and seamless cross platform execution driven by data and user stories. And it’s about sex, and everyone loves talking about sex. Particularly Swedish people having sex.

I’ve been having a bit of discussion about this with perennial provocateur Mister Corbett. His view is that it’s a great idea but it’s not founded on an insight.

“The only disappointment for me is that only 4 out of 10 people felt more positive about condoms. The campaign deserved better than that I think. However the truth is though that, while it is great, it actually doesn’t in anyway actually address the real issues with condoms – that being that they interrupt the experience. It is wonderful creative thinking – but not based around any true insight.  I love the campaign – I just don’t think it is based on an insight, I think it is based on a great idea. That’s not a crime – far from it, it’s fucking great”

I disagree – I think it’s genuinely insightful; it comes from the idea that yes, condom use is interruptive, but if you flip it,  make that moment of interruption positive (you stop to put on a condom and load the app, perhaps while boasting about how great your graphs are going to look, baby) you change it from being an awkward moment to a fun and possibly sexy one.

That, coupled with the insight that people are desperately curious to know what other people get up to in bed – for all we have access to more porn and sex blogs than can possibly be consumed in a lifetime, there’s a little part of every adult that still wonders on some level  ”am I normal...?”* And nothing tells you what’s normal like some mathmatically vague graphs and stats.

(*FYI: you’re a freak. Embrace it. Life is short.) 

So is using the disruption of putting a condom on to feed our prurient interest in what other people do in bed – and secret desire to brag about our own prowess – genuinely insightful?

Is that truly an insight, or is it rather just an observation?

I think a handy way of checking if what you’ve got your hands on is an insight, or rather, a glibly stated fact is to imagine you’re a stand up comedian.

Will what you’re saying make people gasp, turn to their friend and say sotto voce with a delighted squeal   “I do that!”, or “my mum always…”, or are you more like that awkward stand-up whose set is a series of banal observations prefaced with “Have you ever noticed the way that…?”

An insight is the “oh em gee, that’s so me!” moment, the prod to the solar plexus, not the intellectually driven head nod. As Simon Law says,

An insight is a revelation that produces great work
(there should be a degree of “Fuck me. I never thought of it like that!”)

Peter Kay is a fine example. If you’re from the UK and have seen him talking about “the big light”, you’ll know what I mean. He presents the everyday in a way that feels like you’ve never seen it before, but with that telling jolt of recognition.

I’m here all week. Try the veal.

a day in the life: on gratitude

19 Dec

It’s the coldest start to summer in Sydney for fifty years. People are complaining. I’ve been complaining. And I’ve been thinking about that; my expectations and satisfaction with the life I have. This is something of a letter to my future self and a resetting of perspective. This is a day in my life, circa Deceember 2011.

Today I got up, attempted to meditate in my peaceful flat, then went to work at my climate-controlled office where I sit at a clean desk on a comfortable chair, talk to clever and interesting people and do work that, while occasionally stressful, is never life-threatening or dangerous. Most of the time it’s pretty enjoyable, in fact.
Kim Jong Il
I watched the news of Kim Jong Il’s death spread across the internet and discussed what it might mean for world affairs and  the people of North Korea. My colleagues and I cracked some jokes.
Then I got on with some work. When I felt like it, I got up and bought a coffee, ate a sandwich…

After work I caught a bus home while listening to music and exchanging messages with friends, thanks to a remarkable device that allows me to talk to people thousands of miles away for very little cost. My friend Damana sent me a text that made me laugh so hard I drew quizzical looks from the person sitting next to me. Then I decided what I wanted to eat, went to the local shop, picked up my groceries and paid for them.

It was raining too hard to go running, so I went for an evening surf. The waves were small but glassy, breaking gently under the pewter sky. The water was clear despite the storm, and I lay warmly wrapped in a wetsuit, feeling the rain playing on the soles of my feet. I caught a couple of little waves and as I rode to shore, the sun split through the clouds and bathed the sky in a honeyed peach glow. I stood for a while on the beach and thought about how grateful I am for this life.

Sometimes you don’t get what you want. Sometimes life holds heartbreak, sickness and loss. I’m not wealthy by our society’s standards. There have been times that were hard.

But I am so fucking privileged. A happenstance of birth means I – and probably you, too, gentle reader, can delight in our freedom and wealth.

Freedom from poverty, terror, malnutrition and preventable disease. Freedom to go where you like, laugh, shout, wear, say what you will, write trite and sentimental blog posts just like this one.

You can buy a loaf of bread, feed yourself, your family. Sometimes you can’t afford bananas, but you can buy something else instead.
Though my life and yours are doubtless not identical, think about the luxury of choice implicit in so much of what you do and how you think.

I’m not saying terrible things don’t happen in this country; I’m not saying everything is fine, but sometimes we really need to appreciate quite what an embarrassment of riches we have. Without becoming complacent or being smug, I hope, I want to acknowledge I am fortunate.

I have so much, and I am grateful.

If you’re not feeling happy with your lot, perhaps just be thankful you’re not here: – images from North Korea by Reuters’ photographer Damir Sagolj.

talented photographer Mark Halliday

Photo thanks to the talented Mark Halliday.

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