Archive | May, 2009

Ghosts of the Cyber Dead

13 May

It’s been rather a mournful week one way or another, and I’ve been thinking of melancholy things.

Last week, I received the annual automated email reminding me of a friend’s birthday. My friend died a few years ago, but I can’t bring myself to turn off the notifications.  They arrive in my mailbox year on year, complete with the same silly joke he made, and I almost love that remembrance of his personality, his spark.

He would have been thirty on Monday.  (Consider donating to Cancer Research here).

I also logged into FriendsReunited recently. It’s probably been about a year and a half since I was last there, and I was greeted by an update about an old school classmate I know to be dead.

Because I have no more sense than to fill my head with morbid thoughts, I fell to pondering this…

What will happen to our online identities when our physical ones are gone?

It occurred to me that no one else on the planet has the locations of the profiles, passwords or identities I employ on the net.  This information is stored only in my head, and I would imagine I’m not alone in this.  Has it ever occurred to you to say to your best beloved,

“Dearest, in the event of my death, you’ll probably want to close down my Tumblr / Friendfeed / Bebo account. I’d so hate for you to be searching the internet and stumble over something upsetting to remind you of your loss in a moment of vulnerability. My master key is…”

Of course not!  You’ve not even made a will, for the love of god. You find income tax a terrifying struggle. But we will all have to start to consider this, as online property becomes increasingly valuable and our sense of our identity on the web becomes less a fad and more a simple necessity, a requirement for modern living.

Will our estates have to appoint a digital executor to trawl the web deleting our accounts; untagging our photographs; searching out long unused blogs and unfriending our connections?

Or will they remain, these digital ghost ships, drifting through cyberspace, haunting the web forever?

SEO for n00bs: linking (part one of many)

9 May

My friend asked me this question recently, and because I am ridiculously lazy but with an inflated idea of my own worth, and because it made me realise that even very clever people can be dumb in the world of search, I thought I’d share my answer here.

SEO query: does it help to link to other sites? Or does it only help
when they link to you?

Essentially, it’s all all about having other sites link to you. Google et al view an incoming link (—> your site) as a vote of confidence, and the better the quality of that site, the more weight it carries. Google uses a metric called Page Rank, which is a value out of a maximum of ten, and denotes the authority and relevance of each site (you can view this by downloading the google toolbar, http://tools.google.com/ if you want to see this data for every site you visit, or by using a web tool like http://www.prchecker.info) and this is based on the number and calibre of incoming links (so a link from a site with PR [pagerank] of six is worth more than a link from a site with zero PR).

It is also the case that having outgoing links is the best way to generate incoming links; one of the reasons I love SEO is that it really promotes a sort of idealised online neighbourly-ness.
Generosity (giving a link to a site you like) is generally rewarded / reciprocated. It also makes a difference what link anchor text you use, and the relevance of the site you link to, but I wouldn’t worry too much about that.  Just be confident that linking directly to an relevant article is helpful – think about your user – and linking to some bullshit irrelevant site about viagra is not.
It’s all about keywords, so a web page about ‘three masted schooner’ (for example) linking to another page containing those words = good! Google knows that that relevancy in linking is more likely to improve user experience, ensure the user continues to trust Google’s search results and therefore keep bringing in Google’s revenue. WIN!
If a site links to you with keyword targeted anchor text – the text that shows up in the hyperlink – that’s even better. So linking to Steffan – Classic Boat will help you rank for the keywords ‘steffan classic boat’

Links are good not just for boosting your PageRank, but also getting indexed (encouraging the googlebot to ‘crawl’ your site and make sure it is added to the database) and getting traffic to your site.
Online property works similarly to real life real estate; so the more avenues you have leading to your house (a very big house in the country), the more easily people can visit it. If there’s only a shitty dirt track, no one will bother.

Love C x

Addendum.

My friend Steffan is bloody marvellous, and if you wanted to support his attempt to sail around London to raise money for cancer research, you should click here: Steffan: sailing towards a cure.

He’ll be utterly mortified about that link, but my blog, my rules. ha!

ill communication

5 May

I lost my mobile phone again on Saturday.
This makes the fourth time since December. It caused me pause for thought…
The first loss was as a result of my own stupidity (post GGD); the second, marital discord; the third, an act of petty sneak-thievery, but the fourth was undoubtedly more peculiar..I had a conversation whilst on a bus, and when next I checked, the handset was nowhere to be found…
In a post-Freudian analysis, one only loses things as a deliberate act; one unconsciously decides to rid oneself of the burden of life; of living. I don’t lose things as a general rule.
Can it be a coincidence that of late I’ve received a great deal of bad news via my mobile?
Loss, according to Old Faithful Wikipedia, relates to:

the death drive (“Todestrieb”) the drive towards death, destruction and non-existence. It was first proposed by Sigmund Freud in Beyond the Pleasure Principle.

Do I unconsciously equate my mobile phone with teh badness? Or am I just a slacker?

So I’m conducting an experiment: I shall live without a mobile phone for a week.
How inconvenient will this really be?

Will it, in fact, force me to:
a) turn up to appointments on time, without rescheduling or dallying
b) actually call the people I love instead of sending placatory but ultimately meaningless text messages
c) read great novels / listen to fascinating podcasts rather than noodling around on Twitter on my commute
d) learn to value my privileged ability to speak to whomsoever I choose, whenever I choose

I’ll let you know.

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